Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Diffrences of B2C and B2B
The main differences between B2C and B2B content marketing is based around the purchase journey and promotion channels, as well as the intent of the audience.
Your Brand with B2B Content Marketing
Successful B2B content marketing involves the creation and promotion of useful, best-in-class content that’s produced by experts.
Understanding Your Sales Funnel
Unlike when working with B2C businesses, a B2B brand often has a complicated sales funnel; typically given the length of time it takes to nurture a lead into a prospect.
Knowing exactly why you’re creating every piece of content that you produce, as well as setting goals for each so that you can effectively measure the success.
Working B2B Brands
B2B content marketing is more likely to involve a lengthy and complicated purchase funnel that could take weeks, months, or longer, of nurturing a prospect through.
However, the underlying ethos of content marketing remains the same regardless of the audience: to use great content to engage potential customers and clients and to use this to drive a strong ROI.