Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Working B2B Brands

B2B content marketing is more likely to involve a lengthy and complicated purchase funnel that could take weeks, months, or longer, of nurturing a prospect through. 

However, the underlying ethos of content marketing remains the same regardless of the audience: to use great content to engage potential customers and clients and to use this to drive a strong ROI.